Digimetrics.ai — Handoff Package
Retention Email Series
Four lifecycle sequences, 20 emails, word-for-word copy and ready-to-wire HTML templates — built directly against the live platform.digimetrics.ai product. Hand RETENTION-EMAIL-PLAN.md to Claude Code; it references every file below.
01 · TRIAL — trial → paid conversion, 7 emails
Enters on signup, exits the moment a paid plan starts.
02 · ACTIVATE — early churn prevention, 5 emails
Runs across the first 90 days of a paid subscription.
03 · REVIVE — credit/usage revival, 4 emails
Continuous, not a funnel — each email is its own independent trigger for paying, quiet accounts.
04 · WINBACK — lapsed / cancelled, 4 emails
Enters on cancellation (or 14 days of total inactivity after TRIAL-06); exits the moment a subscription restarts.
Prepared 2026-08-28 · researched live against platform.digimetrics.ai. Account -tagged emails always send (billing/trial status); Product -tagged emails respect the Email Preferences opt-out in Account & billing. See RETENTION-EMAIL-PLAN.md §0.5 for the full implementation guide, reusable components, and five open decisions before this goes live.